Cole Phillips Design, a design studio specializing in visual identity and branding, as well as packaging, environmental, and new media design. Graphic Design: The New Basics is an invaluable introduction to the field of graphic design from two accomplished designers and design educators. Jennifer Cole Phillips is principal of J. Topics include: * Color * Texture * Rhythm and balance * Hierarchy * Layers * Grids * And much more! The new revised edition features new chapters on: * Visualizing data * Typography * Modes of representation * Gestalt principles Sixteen new pages of student and professional work covering such topics as working with grids and designing with color make this a course adoption favorite in any graphic design program and graphic design school. From logos to letterhead to complex website design, this is a graphic design book for everyone, no matter your design project or focus. Through visual demonstrations and concise commentary, students and. A foundational graphic design book for students, Lupton and Phillips explore the formal elements of design through visual demonstrations and concise commentary. In Graphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Graphic Design: The New Basics explains the key concepts of visual language that inform any work of design. """A longstanding excellent primer, in an equally excellent updated edition.""-Print Ellen Lupton and Jennifer Cole Phillips's celebrated introduction to graphic design, available in a revised and updated edition.
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